Business Movers: Charles Breer, Alaska Airlines; Maggie Bennington-Davis …

Business Movers: Charles Breer, Alaska Airlines; Maggie Bennington-Davis …

Prior to joining US Airways, Breer spent 17 years at Northwest Airlines and Delta Air Lines, where he held several director roles, including alliance strategy and development, alliance relationship management and product development/marketing research …

Read more on OregonLive.com

Other news:

February 26, 2015, 4:54 pm

Stratebution, indiconic, enjoyience — even the words themselves suggest if you don't keep up with the latest trends, the marketing world is going to leave you behind. 8M Media and Communications managing director Thomas Murrell has a look at the top …

Read more on The West Australian

Verizon Wireless to Allow Complete Opt Out of Mobile 'Supercookies'

In a recent interview, Praveen Atreya, a Verizon director who helped develop the technology behind the mobile marketing program, said the company was considering allowing its subscribers to opt out of being tagged with its undeletable customer codes.

Read more on New York Times (blog)

HelloWorld CEO on Mobile's Role in Loyalty Programs

Our mandate is about growing the organization, and we believe that we can grow this company exponentially by evolving our value proposition to clients to being truly an integrated marketing solution provider. We run two of the biggest loyalty programs …

Read more on Adweek

Intel Buys Its Way Deeper Into China

Although Intel is the world's leading maker of chips for PCs and servers, the company has long struggled to land a significant piece of the mobile market, where Qualcomm dominates. Last year, Intel took in … “A lot of basic relationships have started …

Read more on Bloomberg

Lettuce Entertain You Seeks to Transform its Loyalty Program

LEYE opted to switch from its long-term loyalty provider because Paytronix offers deep restaurant loyalty domain knowledge and mobile and data analytics capabilities, which are essential for transitioning from a card-based to a mobile loyalty program …

Read more on Loyalty360

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